Small Business Solutions: Social Media Packages for Small Businesses

During Covid-19, consumers are spending more time on social media. There has been a 45% increase in usage during the pandemic, meaning it has never been more important for brands to stay front-of mind.
 
The current climate is temporary and brands who focus and plan for the future now, will be front of mind, once we come out the other side of this.
At Digital Works, we can help your business utilise each channel in the most effective way. That’s why we’re offering affordable packages to restart your business.
 
 
Here’s what we can help with:
 
  • Monthly Social Content
  • Community Management
  • Ads Management
  • Workshops + Webinars
  • One-to-one/Group Zoom Training
  • Branding and Design Refresh
  • Newsletter Creation
  • Voucher/Giftcard Creation
  • Quick website updates
  • Website refresh
  • Blog Writing

 

 
Talk to us today, email us at hello@digitalworksagency or call us on 020 8144 5873

Social Media in 2020 with Fora.ie

Our Eimear McManus spoke to Fora.ie about her do’s and don’ts for businesses using social media in 2020.

Check out the full article here: https://fora.ie/readme/social-media-tips-for-business-4941271-Dec2019/

Do you have any predictions for 2020? Maybe TikTok will take over U.K. feeds? LinkedIn will continue to dominate B2B marketing? Let us know.

Goldwell UK Master Class 2019

After the success of last year’s HUB Network presentation in Dubrovnik, Croatia, our Eimear McManus is working with Goldwell Hair Company. A series of master classes will be run for the company’s customers across the U.K. Goldwell UK Master Class 2019 will be a great opportunity to develop Yourselves.

Eimear will be running digital marketing workshops alongside Penny Blake of Penny Blake Associates who also presented at the HUB Network in Croatia.

About Penny:

Penny and her team have a proven track record of inspiring positive change in businesses. They deliver extensive Soft Skills workshops around the world to a wide range of businesses and industries. Their clients include Goldwell, Jimmy Choo, Right Move, Cancer Research U.K. and more.

The interactive session will look at all the counter points your customers experience. And ensure everyone in your team has the skills and confidence to be their very best at all the times. Penny will cover the topics like Emotional Intelligence, The “Moments of Truth ” Concept & ensures luxury experiences at all touch points.

It’s set to be a fantastic couple of months so keep your eyes peeled on our Instagram and Twitter feeds for updates.

Goldwell UK master class 2019

5 tips to help you reduce your screen time

We know this is a little ironic coming from a digital agency, but at Digital Works, we understand the importance of prioritizing our mental health. Whether we like it or not, there is a strong link between the amount of time we spend on our phones and the negative impacts on our mental health. Did you know the average Brit checks their phone 28 times a day? And that’s if you DON’T work in social media! It’s important to remember that while the digital age has improved many elements of daily life, there is much to be said for time away from our screens. Here are 5 tips to help you reduce your screen time.

Out of sight, out of mind

It might sound obvious, but how many times have you made a conscious effort to have your phone in a separate room to where you are? If you can’t hear the constant pinging of notifications, you’re less likely to interrupt your conversations, allowing for more quality time to connect with your friends and family.

Embrace the great outdoors

When it’s raining or heading into winter, the last thing many of us want to do is put on a coat and brave the British weather. But fresh air is SO good for both our physical and mental wellness. Half an hour walking around an autumnal park can work wonders on your mood – and try to resist the urge to take that perfect Instagram shot of the crunchy leaves. Some experiences are better lived in the moment.

Plan a trip

Gigs. Exhibitions. Beaches. Fitness classes. Stand-up comedy. Christmas markets. There’s always something going on! Spend a little time researching what’s happening in your area and plan your weekends a couple of weeks in advance. Much of the time we spend scrolling aimlessly through our social feeds is due to feeling at a loss with what to do with ourselves. For you Londoners out there, this is a great place to start!

Turn boredom into self-development

This is no exaggeration – there are thousands upon THOUSANDS of podcasts available now. From news, business and comedy, to technology and health, there’s something for everyone. Yes, you will have to look at the screen to press “play”, but from then on, just listen and learn. Need some help finding where to start? Check this out!

Make bedtime BEDtime!

We bet our bottom dollar that for many of you, your mobile phone is the last thing you look at before you go to sleep. Numerous studies have shown that this affects the length of time it takes for us to fall asleep, as well as messing up our levels of REM sleep – the stage of sleep that’s critical for restoration of our mind and body. Try refraining from your phone for an hour before bed and see how this affects your snooze time.

Do you have any proven tips to help you reduce your screen time? Let us know on Twitter! 

5 pro social media tips

Fancy yourself as a content king or queen? Check out some of DW HQ’s best social media tips – you’ll be sharing quality content in no time!

Plan ahead

Sit down with your team and put your plan on paper. Use an editorial calendar to schedule when and where you’ll publish your content and have a checklist to hand to maximise the reach and success of your strategy.

Treat every social channel differently

Every social channel is unique – what works for one may not work for another. Brainstorm different versions of your content and track it to see what performs best on each channel. Once you’ve nailed this, your engagement will be through the roof!

Listen, don’t just preach!

Listening to your audience is just as important, if not more important, than preaching. Show your community you care about them – ask a question and engage!

Repurpose your content

If you planned your content well enough, there will be a lot of value in it! Don’t just use it once – see how you can rework it for another channel, use it for a blog post, or simply store it somewhere you can go to when you need some inspiration!

Watch your competitors!

Don’t be just keeping up with the Jones’s – be the Jones’s. After a thorough scope of your competition, you might be full of creative ideas to take your marketing one step further and come up with things nobody else has thought of.

Have you got any other social media tips you’d like to share with us? Give us a shout on Twitter!

The 8 Best Things to Come from Social Media

We’ve all had the social media debate at one point or another, and while I do agree we should limit the time we spend scrolling through our news feeds. I really believe social media has done a lot for us, particularly over the past few years.  Here i listed 8 Best Things to Come from Social Media. While some are pretty small things that may only be of interest to me, others are pretty phenomenal…

1. #MeToo

You’ve all seen this somewhere. Twitter, Facebook, newspapers, breakfast television. Going viral in October 2017, this hashtag empowered people around the world to demonstrate the widespread prevalence of sexual assault and harrassment, particularly in the workplace. The phrase has been posted online millions of times. And provided individuals with a platform where they could share experiences, seek help, and name those responsible.

2. Health & fitness accessibility

If you follow me on Instagram, you’ll know I’m an avid foodie. I’m fully aware of the jokes surrounding #avocadotoast, but seriously — have you ever seen so many recipe ideas?! With the simple click of a hashtag, you can find millions of ideas for any preference, be it #vegan, #glutenfree, or simply #pancakes — the list is literally endless. The same goes for exercise. Thanks to the likes ofJoe Wicks, Emily Skye and Alice Liveing, you can get fitter in the comfort of your own home.

social media blog

3. Brand interaction

Social media has allowed for an almost instantaneous response from our favourite brands. Want to know when the next flavour of your favourite ice-cream will be available? Lost a piece of jewellery in a shopping centre? Most big brands how have active community management going on. If you want to know something, you can pretty much tweet them and they’ll come back to you with an answer!

4. TV communities

The #DoctorFoster hashtag made for extremely amusing reading during the ad breaks. Sharing reactions with other live tweeters of your favourite programme is great fun. It reminds us all of the power of great TV. A tweet I sent out during the last episode of Marcella got over 200 favourites — that’s how invested we become in contemporary culture, and it’s great that social media platforms allow us to share views and engage in conversation with fellow fans.

5. Be at an event, without actually being there

There are so many events, both in the U.K and worldwide, that tickle my interest. A recent one was Influence Live in London, where individuals from the world of influencer marketing gathered to discuss topics, techniques and barriers within their profession. Although I couldn’t be there myself, following the #InfluenceLive hashtag let me follow the event throughout the day, which allowed me to identify industry experts and engage in conversations.

6. Discover new talent

Gone are the days when a CV was enough to land you an interview for a job. Employers can now check you out via your Facebook, Twitter, Instagram and LinkedIn profiles. I’m not coming at this from the usual, “Watch out what you’re putting out there” place. Use your social platforms to impress those you think might be looking at you after you’ve submitted that application. Have you just applied for a job working at your favourite healthy food brand? Illustrate your passion for healthy food by sharing your favourite recipes on Instagram, or on a blog. It WILL be spotted.

social media

7. Charity

Whether you’ve poured a bucket of ice over a friend for ALS, or shared a #NoMakeupSelfie for Cancer Research, these simple actions have helped raise incredible amounts of money for charity. The speed at which messages can be spread through social media is amazing, and charitable causes definitely require this speed to drive engagement and funds raised.

8. Raising awareness

Whether it’s mental health, cervical cancer or sexual abuse, the power of the hashtag has helped spread awareness and start discussions surrounding some of the most sensitive topics around. Through a sense of community, less people are suffering in silence, and more people are making the decision to keep up to date with health checks. Similarly, environmental issues are being discussed more publicly than ever. Several restaurants have recently pledged to ban the use of plastic straws, and some supermarket chains are beginning to phase out excessive packaging. The Evening Standard recently launched their Last Straw campaign, with the aim to eradicate plastic straws from London streets for good. The public have been sharing support of this campaign through the use of the #LastStraw hashtag.

Phew! It was difficult to narrow them down to just eight, but those are my favourite things social media has provided us with. Is there anything else you think social media has done for us? Join the conversation on Twitter.

5 Tools to create engaging social media content

As marketers, we are always looking for new ways to create content quickly and more efficiently. And the quicker we make the content, the more time we can spend on the content marketing. Below you will find a list of tools that might make your social media content creation more efficient and thus, improve your output.

 

Canva:

Product: Canva is an online design platform that can turn any idea into powerful, stunning designs and graphics easily and quickly.

Price: Free but if you fancy upgrading then it’s €8.00/month.

Perfect For: Social media content, cover photos, newsletter images.

 

 

Ripl:

Product: Adding text boxes over images using fonts of all different shapes, sizes and colours.

Price: Free but if you want to remove the watermark you pay €7.00/month to upgrade.

Perfect For: Social media graphics such as quotes, news and vouchers/deals etc.

 

 

 

Snapseed:

Product: In a nutshell, it’s like photoshop on your phone – amazing!

Price: Free!

Perfect For: Pictures of yourself, your surroundings etc.

 

 

 

Infogram:

Product: Infogram allows you to create infographics that showcase your work, statistics and any other information in a quick and simple way.

Price: The basic version is free and then it start’s at €16.99/month thereafter.

Perfect For: Presentations, pitches, reporting.

 

 

 

Cut Story:

Product: This app will cut your longer video into 15 second clips so you don’t have to worry about anything being missed once you share it on Instagram stories.

Price: Free!

Perfect For: Posting longer videos on Instagram stories.

 

 

Let us know if you try any of the above – we flippin’ love all of them!

5 Reasons Why Your Business Needs Social Media

Social media helps to boost your visibility among potential customers and reach to a wider audience. Find out below why Your Business Needs Social Media.

1. Social media for business costs less than traditional marketing:

“If you’re looking for a type of marketing that’s able to reach the most people for the lowest cost you may want to consider using social media over traditional marketing. In addition to reaching more people, not having a strong social media presence for your business can end up costing you in the long run.”

Source: No Time for Social

2. Brand Awareness and Website Traffic

Social media for business provides brands with more exposure and awareness and thus, can increase traffic to your website. There’s no other source of so many potential customers in one place.

Social media can also help you keep an eye on your competitors – social listening (monitoring other accounts to discover what is being discussed) can let you monitor particular keywords or mentions, and you can improve or amend your services according to what you find.

3. Brand Loyalty

An active social media presence can allow your customers to get to know your brand and trust you. Starting a conversation and asking your followers what they want allow you to build a personal connection and establish a longterm relationship with your audience. Listening is more important than preaching!

“You can never go wrong by investing in communities and the human beings within them.” -Pam Moore

4. Efficiency

Social media offer efficient and cost-effective networking and communication for businesses of all sizes. A huge benefit of social media marketing is that you can do it anywhere. You can simply remind people about a promotion or campaign you’re running while waiting for a train.

5. It’s The Future

Social media marketing is here to stay. It changes every day and the sooner you start using it, the less likely you are to be left behind.

Finally, if you’re ready to take the leap and jump right into the social media world, get in touch and we’ll guide you every step of the way!

social media