Small Business Solutions: Social Media Packages for Small Businesses

During Covid-19, consumers are spending more time on social media. There has been a 45% increase in usage during the pandemic, meaning it has never been more important for brands to stay front-of mind.
 
The current climate is temporary and brands who focus and plan for the future now, will be front of mind, once we come out the other side of this.
At Digital Works, we can help your business utilise each channel in the most effective way. That’s why we’re offering affordable packages to restart your business.
 
 
Here’s what we can help with:
 
  • Monthly Social Content
  • Community Management
  • Ads Management
  • Workshops + Webinars
  • One-to-one/Group Zoom Training
  • Branding and Design Refresh
  • Newsletter Creation
  • Voucher/Giftcard Creation
  • Quick website updates
  • Website refresh
  • Blog Writing

 

 
Talk to us today, email us at hello@digitalworksagency or call us on 020 8144 5873

Social Media in 2020 with Fora.ie

Our Eimear McManus spoke to Fora.ie about her do’s and don’ts for businesses using social media in 2020.

Check out the full article here: https://fora.ie/readme/social-media-tips-for-business-4941271-Dec2019/

Do you have any predictions for 2020? Maybe TikTok will take over U.K. feeds? LinkedIn will continue to dominate B2B marketing? Let us know.

Goldwell UK Master Class 2019

After the success of last year’s HUB Network presentation in Dubrovnik, Croatia, our Eimear McManus is working with Goldwell Hair Company. A series of master classes will be run for the company’s customers across the U.K. Goldwell UK Master Class 2019 will be a great opportunity to develop Yourselves.

Eimear will be running digital marketing workshops alongside Penny Blake of Penny Blake Associates who also presented at the HUB Network in Croatia.

About Penny:

Penny and her team have a proven track record of inspiring positive change in businesses. They deliver extensive Soft Skills workshops around the world to a wide range of businesses and industries. Their clients include Goldwell, Jimmy Choo, Right Move, Cancer Research U.K. and more.

The interactive session will look at all the counter points your customers experience. And ensure everyone in your team has the skills and confidence to be their very best at all the times. Penny will cover the topics like Emotional Intelligence, The “Moments of Truth ” Concept & ensures luxury experiences at all touch points.

It’s set to be a fantastic couple of months so keep your eyes peeled on our Instagram and Twitter feeds for updates.

Goldwell UK master class 2019

5 pro social media tips

Fancy yourself as a content king or queen? Check out some of DW HQ’s best social media tips – you’ll be sharing quality content in no time!

Plan ahead

Sit down with your team and put your plan on paper. Use an editorial calendar to schedule when and where you’ll publish your content and have a checklist to hand to maximise the reach and success of your strategy.

Treat every social channel differently

Every social channel is unique – what works for one may not work for another. Brainstorm different versions of your content and track it to see what performs best on each channel. Once you’ve nailed this, your engagement will be through the roof!

Listen, don’t just preach!

Listening to your audience is just as important, if not more important, than preaching. Show your community you care about them – ask a question and engage!

Repurpose your content

If you planned your content well enough, there will be a lot of value in it! Don’t just use it once – see how you can rework it for another channel, use it for a blog post, or simply store it somewhere you can go to when you need some inspiration!

Watch your competitors!

Don’t be just keeping up with the Jones’s – be the Jones’s. After a thorough scope of your competition, you might be full of creative ideas to take your marketing one step further and come up with things nobody else has thought of.

Have you got any other social media tips you’d like to share with us? Give us a shout on Twitter!

Benefits of Video Content for Marketing

As we all know, video content is becoming more and more popular by the day. The surge in its popularity owes to the fact that it can prove itself to be an effective tool when it comes to attracting the attention of the audience.

According to the predictions made by Cisco Systems, a multinational technology conglomerate, by the year 2019 the overall global internet traffic from videos will make up 80% of all internet traffic. This prediction may very well turn out to be right. The utilisation of video content when it comes to marketing is on the rise because it offers a lot of benefits.

video content

Videos Catch the Consumer’s Eye & Encourage Social Shares:

Video content has been noted to attract consumer attention for a longer period of time. Video contents can simplify and break the message being conveyed by the text-based content. And help the consumer develop a better understanding of the message. Secondly, around 92% of mobile video consumers share videos with others. This can offer better recognition and marketing of the product or service you wish to promote.

Example 1: Mr. Clean Superbowl Advert earned 12,000 social media mentions in one minute during the Super Bowl.

video content marketing

Clear Video Demonstrations Build Trust & Credibility:

As we already established, more consumers prefer watching videos over reading text-based content for explanations regarding any specific product or service. By video demonstrations consumers tend to learn more, eventually, connecting with the product/service and the product/service provider on a deeper level. This helps the providers build trust and credibility, ultimately, leading to a more productive business.

Example 2: #SaltBae – need we say more

SaltBae

Videos Can Also Help in Email Marketing Campaigns:

Using email for marketing purposes is a well-established marketing campaign but making sure that the email gets viewed is a challenge. But, if you use video content in your email it can lend a helping hand to your email marketing campaign.  According to statistics, using the word “video” in an email subject line can increase open rates by 19%and click through rates by 65%.

Example 3: Patagonia Climbing

Patagonia Climbing

Better Search Engine Rankings:

Search engines rank websites and pages based on the tendency of a particular website or page to engage viewers. Videos can engross viewers, eventually, helping increase the amount of time visitors spend on your site. The longer the time spent on a site the higher the search engine ranking. According to yet another statistic, a site is 53 times more likely to be ranked first on Google if it has an embedded video.

Better Conversions:

A compelling video can persuade the people into buying a product or service. Therefore, the most advantageous aspect of utilising video content is higher conversion. According to researchers, 71% of marketers report video conversion rates outperform their other content marketing efforts. In short videos on a landing page can increase conversions by 80% . Moreover, video content marketing can also lead directly to sales as another research shows that 74%of users who watched an explainer video about a product ultimately purchased it.

In short, video content marketing can serve as the ultimate tool to boost any business. In the increasingly competitive market, it will be crucial in near future to integrate video content in marketing strategies in order to stay relevant and survive.

video content marketing

PS: Here’s a short teaser video for a case study we’re making for a client of ours…

https://youtu.be/v0AFH4SM_BQ

Source:

https://www.precisionmarketinggroup.com/blog/5-benefits-of-video-marketing

https://synecticsmedia.com/7-powerful-benefits-of-video-content-marketing