Fancy yourself as a content king or queen? Check out some of DW HQ’s best social media tips – you’ll be sharing quality content in no time!
Sit down with your team and put your plan on paper. Use an editorial calendar to schedule when and where you’ll publish your content and have a checklist to hand to maximise the reach and success of your strategy.
Treat every social channel differently
Every social channel is unique – what works for one may not work for another. Brainstorm different versions of your content and track it to see what performs best on each channel. Once you’ve nailed this, your engagement will be through the roof!
Listen, don’t just preach!
Listening to your audience is just as important, if not more important, than preaching. Show your community you care about them – ask a question and engage!
Repurpose your content
If you planned your content well enough, there will be a lot of value in it! Don’t just use it once – see how you can rework it for another channel, use it for a blog post, or simply store it somewhere you can go to when you need some inspiration!
Watch your competitors!
Don’t be just keeping up with the Jones’s – be the Jones’s. After a thorough scope of your competition, you might be full of creative ideas to take your marketing one step further and come up with things nobody else has thought of.