axis corpoarte

Axis Corporate: Fintech Campaign

The Challenge

To design a micro website for a specific campaign based around RBS’s Capability and Innovation Fund.

The Project

We worked alongside Axis’s Marketing Manager, Siobhan Allen, to wireframe and build a microsite that helped them capture leads throughout their campaign. We also consulted on Axis’s advertising strategy and supported them with optimising campaigns targeted at FinTech companies.

The Result

Siobhan Allen said:

Eimear and the team at Digital Works Agency are an absolute pleasure to work alongside. I would highly recommend any Start Up’s, SMEs or established firms who need to refresh their Digital Marketing Content /Campaigns to consider working with the agency.

From the moment I met Eimear, her enthusiasm was infectious; she has so many great ideas, understands the trends in the market to ensure campaigns are timely, relevant and has market impact.

Eimear provided a detailed brief and offered different ideas/messaging for our target audience. She was keen to utilise my marketing/communications expertise throughout, it was great to work with an agency which felt like an extension to our Marketing Team. If you need an agency to do the strategy, design and run campaigns they can do it all or if you require Marketing support on a project or some additional help with a smaller team, with limited capability or expertise gaps, they can help.

It was great to work with an agency that understood the brief and was happy to offer ideas and provide a difference in perspective. I had complete trust in Eimear to deliver. The campaign for paid advertising lead generation was a great success which resulted in the company acquiring new clients and brand exposure. Thanks again Eimear and the team for all your hard work. I look forward to working together in 2020 and beyond.